Why Direct Mail Works | Presort Mail Services

By Mark Molina

Direct mail isn?t dead. It?s a strong avenue for smart entrepreneurs to create wide streams of income, just as it has been for more than 50 years.

Mailing is still a viable, lucrative form of marketing, with many advantages over running email and online campaigns, especially for those in the beginning stages of a new venture.

Postal mail is a great choice for those who would like to precision target a specific demographic or geographic area and allows for nearly 100% accurate measurements of the results. While online marketing can yield fantastic results, many business owners will find it?s not nearly as affordable or as easy to master as direct mail.

Online marketing can also yield fantastic results for those who have the time and inclination to master all the ins and out. For the small business owner, running a 2 page direct mail campaign can be as easy as creating the mailer using simple drag and drop desktop publishing software and putting it in the mail.

In contrast, getting results from an online campaign can be far more complicated. Instead of simply writing an offer and sending it out, business owners are faced with learning an entirely new vocabulary and mastering a myriad of new and unfamiliar programs, in addition to buying expensive video and audio equipment.

While it is possible to make good money by marketing online, those who have made it in the business will tell you upfront that to succeed, you must put your fingers in many different pies. Most online marketing strategies require a deploying a dizzying number of marketing methods, each with it?s own learning curve.

It?s not uncommon for one campaign to incorporate Google pay per click advertising (AdWords), article writing and marketing, social networking and social media, blogging, banner ads, webinars, YouTube channels and press release marketing.

And that?s not including having to learn the ins and outs of search engine optimisation (SEO), which includes placing hundreds or even thousands of back-links and many hours of keyword research as well as taking pains to come up with a search engine friendly website design.

Direct mail marketing is much easier for the typical small business owner or entrepreneur to master and can give a much more attractive return on investment for most types of businesses. Learning the basics is not nearly as intimidating as trying to figure out the ins and out of search engine optimization, social networking and article marketing, and the financial barriers to entry are quite small.

Consumers are also often more likely to be receptive to offers sent through the mail, especially since targeted mailing lists allow business owners to send mailings only to those who are in the right geographic or demographic range to be receptive and appreciative of the offer. Online marketing struggles to find ways to catch the attention of consumers who have quickly learned to tune out or block advertising and are quick to trash email solicitations.

Direct mail is also highly scalable and it?s easy to measure the effectiveness of campaigns in order to fine tune subsequent mailings. While computers and the Internet have changed a lot about the way we buy, sell and do business it hasn?t made direct mail advertising obsolete. Not by a long shot.

Mark Molina is a marketer, mentor and family man who teaches you how to explode your network marketing business using a simple, proven direct mail system. Visit http://mlmbydirectmail.com

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Source: http://presortmailservices.com/why-direct-mail-works/10284/

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